Spectra Online

Search, SEO & Ads for small businesses

Practical SEO for New Zealand businesses, on Google and in AI search, built into the way your website works.

Search, SEO & Ads2026-10-27T13:17:44+13:00

SEO that fits how your business works

Most SEO advice is generic. We start with what your customers actually search for, fix what’s holding your site back, then keep it healthy month to month. We set up Google Site Kit and Yoast as standard on the sites we look after, so the basics are in place from the start.

What’s included

Everything that helps the right people find you.

SEO audit

A clear look at what’s stopping your site ranking, in plain English, with the fixes in priority order.

Technical fixes

Speed, structure, page titles and the behind-the-scenes setup Google and AI tools rely on.

Content that answers

Pages and articles built around the questions your customers are really asking.

Local & AI search

Google Business Profile and the signals that help AI assistants recommend you.

How SEO work runs

Step

01

Audit

We look at your site, your rankings and your competitors, and show you what matters most.

Step

02

Fix

We sort the technical issues and tidy up your key pages first, so you see results sooner.

Step

03

Grow

Ongoing content and checks keep you moving up. Basic SEO care is included on our Premium plan.

Google & Meta advertising

SEO builds steady traffic over time. Paid ads put you in front of the right people now. We set up and manage Google and Meta campaigns for service businesses across New Zealand & Australia, and connect them to the systems behind your website so every enquiry is tracked.

What’s included

Google Search ads

Built around the words your customers actually search.

Meta ads

On Facebook and Instagram, aimed at the right local audience.

Conversion tracking

So you know which ads bring enquiries, not just clicks.

Landing pages

Pages that match each ad, so the click turns into a conversation.

Monthly reporting

In plain English, with what we changed and why.

How it fits with SEO

Ads and SEO work best together. Ads show what people respond to quickly, and that tells us which pages and topics to build for the long term.

Questions people ask

What do SEO and branding actually mean in practice for a service business?2026-10-23T16:45:03+13:00

SEO (Search Engine Optimisation) is the work that helps your business appear when potential clients search Google for services in your area. Branding goes deeper than a logo: it is how your business looks, sounds, and builds trust across every client touchpoint, from your website to your proposals. Together, they make sure the right people find you, recognise your credibility immediately, and choose you over competitors.

How does SEO help people find my business, and how long does it take to see results?2026-10-23T16:45:03+13:00

When potential clients search for your services in your area, SEO determines whether your business appears on page one of Google or remains unseen. We achieve this through technical optimisation, targeted local content, and building domain authority over time. Meaningful results typically develop over three to six months, with compounding gains over twelve months. SEO requires patience, but it creates sustainable visibility that does not disappear when ad spend stops.

How does Spectra manage SEO for service businesses operating across multiple New Zealand regions?2026-10-23T16:45:04+13:00

Multi-location SEO involves building distinct, location-specific page structures and content that signal to search engines where you operate and what services you deliver in each region. We combine technical site structure with local directory citations, Google Business Profile optimisation, and regionally relevant content. This creates sustainable organic visibility across every target territory without diluting your main website authority.

Ready to be found?

Book a free 30-minute call.
We'll look at how people find you now and what to fix first.

Go to Top