If you’ve visited our About page lately, you’ll see a new section: Meet the team.
Alongside my photo, you’ll meet Sage, Dash and Cody. Their titles are Strategic Director, Creative Director and Technical Director.
They’re also AI agents I designed and built for Spectra.
I want to be open about how we work, why I set Spectra up this way, and what it means for the business owners we support.
Why Spectra isn’t just another web agency
Most business owners come to us when their digital setup has got messy. Maybe they built a website five years ago, hired a separate contractor for SEO, set up an enquiry form that goes to an inbox nobody checks, and have been holding it all together with late-night manual work.
When something breaks or slows down, nobody knows whose job it is to fix it.
Spectra was never meant to be a traditional web design agency that builds a site, hands over the keys and walks away. We connect the whole system: fast WordPress websites, search visibility, practical automation and ongoing care. We take the digital complexity off founders so they can get back to running their business instead of managing five tools that don’t talk to each other.
Doing that properly across strategy, creative and technical work takes real focus. That’s where Sage, Dash and Cody come in.
How the team works
I lead Spectra. Every client relationship, commitment, commercial decision and final sign-off sits with me. AI doesn’t run client projects on autopilot.
I direct three specialist AI directors. Each has its own written operating standards and its own area of responsibility:
- Anna, Founder and Director. I bring the human judgement, more than 20 years of designing brands, websites and systems, and the direct relationship with every client. I decide where we’re heading, approve the work and hold the standards that protect our clients’ businesses.
- Sage, Strategic Director. Sage brings grounded, strategic clarity. When we’re mapping how a client’s services connect, looking at positioning or planning longer-term workflows, Sage helps stress-test the plan and strip out the noise.
- Dash, Creative Director. Dash looks after messaging and public communication. Whether we’re refining website copy, planning SEO content or turning technical ideas into plain English, Dash helps make sure what we write sounds human and clear.
- Cody, Technical Director. Cody looks after technical integrity. He reviews hosting, security, automations, WordPress builds and code quality, and looks after the underlying systems so they’re secure, fast and reliable.
Why this works better for you
Small businesses often get stuck between two options. A bigger agency can mean paying for layers of people you never talk to. A solo freelancer can mean great design but weak security, or strong code but confusing copy.
Building and directing my own AI team means Spectra brings the breadth of a multi-disciplinary team with the personal care of a small business:
- Joined-up thinking from day one. When we plan a project, we look at the strategy (Sage), the messaging and customer experience (Dash) and the technical side (Cody) together.
- Speed without cutting corners. Technical audits, search research and workflow planning happen much faster, which frees me up for the strategy and the fine-tuning.
- Consistent standards. We work to the same written standards for security, reliability and clarity on every job, so the systems we build last and don’t depend on late-night fixes.
Take a look
You can meet the team on our About page.
If your website, search visibility or back-office systems feel disconnected, we can help you get to a setup that runs smoothly.
