The challenge

In 2020, a family-owned national retailer with 12 stores needed to sell online, fast, as COVID restrictions shut down normal retail across New Zealand. They had almost no ecommerce in place. It started with a few essentials like face masks and sanitiser, and demand grew quickly. The online store had to scale into a national operation in weeks, while handling heavy traffic, unstable hosting and live orders, all under lockdown.

What we did

  • Built and scaled the WooCommerce store as demand grew
  • Managed hosting and servers, with constant monitoring, backups and live recovery to keep the site up
  • Created a spreadsheet-driven import and update system so the team could add and manage tens of thousands of products quickly
  • Set up catalogue management for a very large product range
  • Kept orders flowing with continuity planning, troubleshooting and day-to-day support for the team

Results

$2.7 million+ in online revenue within three months

250,000+ product lines online, up from a handful of essentials

12 stores supported through the lockdown move to online

The store stayed up and trading through lockdown

What they said

“Thank you for your support in getting us operational, it is very much appreciated.”

CEO, National Retail Business

“Thanks Anna, you are an angel!”

Operations Team, National Retail Business

“Nice work team thank you, this is what I call team work.”

CEO, National Retail Business

Could your business be next?

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